AMG Concept, the Software House Provider, digital consultancy service provider and software, and/or their respective affiliates, deeply respect the privacy of all our customers, delegates, and participants and are committed to safeguarding the personal information you provide to us. Please read this Personal Data Protection Policy (“Policy”) to learn about how AMG Concept collects, uses, and protects your personal information.

Application of Policy

This Policy is based on the Singapore Personal Data Protection Act 2012 (PDPA) and all the associated regulations and guidelines issued by the Personal Data Protection Commission of Singapore.

By voluntarily providing us with your personal particulars, registering for our public Software House, or submitting your inquiry using our website, you are deemed to have agreed to the terms of this Policy.

Collection of Personal Data

You may be requested to provide your particulars (primarily business contact information) in relation to the Software House or consultancy or auditing services, and this may include certain Personal Data (including but not limited to):

a) Full name;
b) Company address;
c) Contact details, including telephone/handphone number/s and/or email addresses.


When you visit our website, we may assign your computer with one or more “cookies”.

By accessing our website, you agree to receive these cookies on your device.

A cookie is a small text file that contains information that can later be analyzed by us to facilitate your access to our website, gather statistical data, and personalize your online experience. We currently use cookies on our website for purposes including, but not limited to, detecting your web browser’s multimedia capabilities, tracking promotional advertisements that we have displayed to you, maintaining current login and purchase information on secure portions of the website, and providing a unique identifier to your computer so that we can generate statistics regarding the usage of our website.

Most browsers automatically accept cookies, but you may choose to modify your browser settings to decline cookies. If you choose not to accept our cookie(s) when you visit our website, you may be restricted from some of our interactive features and services, which may be rendered inoperable.

Use of Personal Data Collected

Any Personal Data provided by you to us may be used for the following purposes (where relevant):

a) Process and respond to your requests and queries;
b) Send you information, updates, invitations, marketing and advertising materials, and information in relation to the Software House, digital consultancy service provider services (or future editions thereof), or any other workshops/activities held by AMG Concept, its partners, and/or their respective affiliates;
c) Update our records;
d) Process your personal particulars to facilitate any payment;
e) Compile data and conduct statistical or demographic analysis;
f) Solicit and record your opinion/feedback via surveys and requests for feedback (if you consent to participating);
g) Comply with a court order, other legal processes, or other legal requirements of any governmental authority (including detecting, investigating, and preventing any crime, offense, or breaches);
h) Compliance with our internal policies/procedures and any applicable laws, rules, and regulations, codes of practice, guidelines, and any other legal purposes; and
i) Allow us to use your Personal Data in any other ways for which we have notified you and obtained your consent accordingly.

Disclosure of Personal Data

All Personal Data held by us will be kept confidential, but we may, where such disclosure is necessary to satisfy the purpose or a directly-related purpose for which the Personal Data was collected, provide such information to the following parties:

a) Any person or company who is acting for, jointly, or on our behalf, in respect of the purpose or a directly-related purpose for which the Personal Data was provided;
b) Any financial institutions, charge or credit card issuing companies, credit bureau, or collection agencies necessary to establish and support the payment of any services due or requested; and
c) Any government authority in compliance with any applicable laws, rules and regulations, codes of practices, guidelines, court order, other legal processes, or requirements.

Withdrawal of Consent

Should you wish to withdraw your consent from receiving marketing information and/or surveys, you may send us the appropriate withdrawal request by filling up the contact Form. Please note that we can only process Consent Withdrawal Forms that are properly filled up and may need to contact you for clarification if such forms are deemed to be incomplete or unclear in any way.

Access and Correction of Personal Data

If you wish to access, update, or otherwise change or remove any information that you have provided to us, please contact us by filling up the contact Form.

Accuracy of Personal Data

We will keep all Personal Data collected as accurate, complete, and up-to-date as necessary, taking into account its intended use and the interests of our customers and visitors. Where possible, we will validate the Personal Data provided by using generally accepted practices and guidelines.

Protection of Personal Data

We will use our best endeavors to protect your Personal Data against loss or theft, as well as any unauthorized access, disclosure, copying, use, or modification with security safeguards appropriate to the sensitivity of the Personal Data, regardless of the format in which it is held.

Retention of Personal Data

We will retain your Personal Data only for as long as the purposes for which such data are collected or used (as notified to you) continue, or where necessary, for our legal or business purposes.

Changes to Policy

We reserve the right to modify or change this Policy at any time and will place such amendments on this webpage. Your continued use of your website after any modification to this Policy shall constitute your acceptance of the amended Policy.

Several Obligation

Please note that our liability hereunder is several, and each of the above parties shall not be liable for the respective privacy breaches of the other party.

Contact Us

For questions regarding this policy or to access or correct your Personal Data, please contact us by filling up the contact form.