Retaining your customers, but also attracting new ones is a healthy mentality. Moreover, if we refer to the strong competition on the market, but also the diversity of offers of any kind, we understand that a large community of satisfied and loyal customers is the cheapest and most powerful method of promotion, which implicitly leads to business prosperity.
Digital Is Essential
The need for transformation to digital is essential to attract more customers and to develop the company. We do not know if any of the above approaches express the absolute truth or is, as it suits him, somewhere in the middle. But one thing is clear: the customer is everything for a business. Through the acquisitions he makes, he is the one who decides the profitability of the company or even its maintenance on the market. Without it, no matter how competitive the products offered, everything is lost.
The Digital Age
We are in the digital age and we are acutely feeling the effects of globalization in our daily lives. In a society where time often means money, and purchases of goods and services online grow every day, the customer plays an important role in the global market. Geographical boundaries are almost non-existent due to transformation to digital transformation and anyone can buy almost anything from anywhere in the world.
Influences & Business Strategy
After all, a company cannot exist without customers. Their behavior influences both business strategy and business decisions. They no longer just look for individual products and services but need complete experiences that meet their needs and desires and that satisfy them. You can even reach unique customized products and services, so focused on the needs and desires of the customer, that the production is adapted according to his options. In the current context, companies are beginning to better understand the need for transformation to digital and place it at the center of their concerns. It is no longer just a new factor that can influence to some extent the company's activity, but even an asset of its, and its satisfaction automatically leads to the success of your business.
“At least 40% of all businesses will be gone in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies .” — John Chambers, Cisco